June’s Roundup
Can’t be arsed to read our longer posts but want to keep up to date well here you are. Here’s what happened in June!
Awareness month
June is the awareness month of the one and only pride month that we here at Real beauty love to support and think the industry can be such an ally for. Making sure your business is truly inclusive can be a game changer as so many treatments available these days can really change peoples lives, the memory that shots to mind (you know we love an example) is from a time back when I was in treatment daily, a wonderful trans woman put her trust in me to perform electrolysis on her and over the next year we both went through all of the emotions to permanently remove the grey facial hair so that we could move onto laser. seeing her confidence grow was one of the most rewarding feelings.
It was also acne awareness month which is a biggie for the beauty and aesthetics industry. If you haven’t read our blog on it your in luck because the highlights are here.
Did your businesses do anything to highlight these awareness months? Were you aware of what months it was to highlight?
Image by Tones of beauty. All rights to the original owner.
The Tones of Beauty Expo 2025: A Colourful Celebration of Multicultural Beauty
The beauty world got a dazzling dose of diversity, energy, and inspiration as the Tones of Beauty Expo 2025 made its much-anticipated debut at ExCeL London on 30 June – 1 July. Billed as the UK’s only professional trade show dedicated entirely to multicultural beauty, the two-day extravaganza drew over 4,000 visitors and more than 200 exhibitors from across the globe—and let us tell you, it did not disappoint!
From the moment doors opened, it was clear this wasn’t just another beauty event. This was a celebration of culture, colour, and community. The show floor buzzed with excitement as indie brands, global giants, and passionate professionals came together to spotlight beauty solutions tailored for Black, Asian, mixed heritage, and other ethnic audiences.
Among the standout exhibitors was Lola From Rio, a vegan, cruelty-free Brazilian–Portuguese brand making its UK debut to great fanfare. Visitors couldn’t get enough of their lush packaging and ethical haircare formulas. Other global pavilions showcased innovation from South Africa, Dubai, China, and the Pacific Islands—bringing local wisdom to an international stage.
It wasn’t all just lipstick and lotions, though! Education took centre stage with three CPD-accredited conference tracks, offering insight-packed sessions and heartfelt stories. On the Main Stage, Professor Shalom Lloyd, MBE kicked things off with her inspiring keynote, “From Kitchen to Kingdom,” a powerful journey from homemade beauty recipes to global entrepreneurship.
In the Insights Lounge, speakers like Dr. Vanita Rattan and Masibu Manima unpacked textured hair science, branding strategy, and the need for true inclusion in R&D. Meanwhile, the Interactive Zone pulsed with live demos, product sampling, and hands-on workshops—perfect for those who like to learn by doing (and sampling!).
And let's not forget the National Hair & Beauty Federation’s Top 50 Influencers presentation—a fabulous tribute to the movers and shakers of beauty’s digital world. From TikTok tutorials to behind-the-scenes branding tips, influencers shared their journeys with honesty and heart.
A real highlight? The atmosphere. Everywhere you looked, there were smiling faces, bold colours, vibrant prints, and a shared sense that this was our space—a long-overdue home for brands and consumers who’ve been underrepresented for far too long.
As we walked away (swag bags overflowing!), the biggest takeaway wasn’t just the fabulous new products or the flawless makeup looks. It was this: representation is more than a trend—it’s a movement. And Tones of Beauty is leading the charge with joy, substance, and a whole lot of sparkle.
We can’t wait to see what 2026 brings. But for now, we’re still glowing from the magic that was Tones of Beauty 2025.
Acne Awareness Month: 6 Pro Treatments You Should Know About
For Acne Awareness Month we’re highlighting 6 professional treatments that can help combat acne and prevent pesky breakouts, leaving your skin glowing and clear.
Traditional Treatments vs. Alternatives
While medications like Accutane can be effective, they come with harsh side effects. For clients seeking gentler alternatives, here are 6 treatments to consider:
Ablative Fractional CO2 Laser
Targets acne scars, refines skin texture, and boosts collagen production. Recovery takes 6 weeks, with full results visible after 8-12 weeks.Microneedling
Uses fine needles to create micro-injuries, stimulating collagen and elastin production. It helps smooth out scars, improve skin tone, and reduce oil production.Mesotherapy
A nourishing treatment that injects vitamins, peptides, and antioxidants directly into the skin to hydrate, calm inflammation, and promote healing.Superficial Peels
Mild acids exfoliate the skin, unclogging pores, reducing blackheads, and calming breakouts. Minimal downtime (7 days) and great for improving texture.LED Light Therapy
Blue light targets acne-causing bacteria, red light reduces inflammation, and near-infrared light stimulates skin regeneration. No downtime, making it perfect for lunch break treatments.High Frequency Treatment
Uses a mild electrical current to kill acne bacteria, reduce inflammation, and tighten pores. Quick, non-invasive, and effective.
For optimal results, a course of treatments spaced a few weeks apart is recommended. Help your clients achieve clearer, healthier skin with these professional options this Acne Awareness Month!
How Transparent Client Expectations Drive Long-Term Success
In today’s competitive beauty and aesthetic industry, sustainable growth starts with managing client expectations from the very first consultation. By focusing on transparency and realistic goal-setting, you can build a loyal customer base that sees you as a trusted partner in their skincare journey.
How to set clear expectations and build lasting client relationships by:
The Importance of Initial Consultations: Establish trust by actively listening and assessing clients' concerns and needs.
Creating a Clear Treatment Plan: Outline a roadmap for treatment, setting achievable goals and timelines to manage expectations.
Regular Evaluations and Adjustments: Keep clients informed and satisfied by reassessing progress and adapting treatment plans as needed.
Encouraging Open Communication: Foster an environment where clients feel heard and supported throughout their journey.
Emphasizing Service Delivery Transparency: Build credibility by providing honest treatment details, realistic outcomes, and clear pricing.
These strategies will not only improve client retention but position your business for long-term success.
The Beauty Industry Gets a Makeover: L’Oréal and e.l.f. Beauty Shake Things Up
Last and no means least we can definitely not forget to mention that the beauty industry is buzzing with excitement following two major acquisitions that promise to reshape the skincare landscape.
L’Oréal Acquires Medik8 for $1.1 Billion
In a strategic move to bolster its presence in the science-backed skincare market, L’Oréal has acquired a majority stake in UK-based Medik8 for approximately €1 billion (around $1.1 billion). Known for its commitment to clinical efficacy and clean formulations, Medik8 is expected to generate $115 million in sales this year, marking a significant growth trajectory. This acquisition aligns with L’Oréal’s Luxe division, enhancing its portfolio with a brand that emphasizes sustainable skincare solutions.
e.l.f. Beauty Acquires Hailey Bieber’s Rhode for $1 Billion
On the other side of the spectrum, e.l.f. Beauty has made a bold move by acquiring Hailey Bieber’s skincare brand, Rhode, in a deal valued at $1 billion. The acquisition includes $800 million in cash and stock, with an additional $200 million contingent on Rhode’s future growth over the next three years. Launched just three years ago, Rhode has quickly gained popularity among Gen Z consumers for its minimalist and effective skincare products. With this acquisition, e.l.f. Beauty aims to expand its reach and continue its trajectory of growth and innovation in the beauty industry.
These acquisitions highlight the dynamic nature of the beauty industry, where established giants and emerging brands are continually evolving to meet consumer demands for quality, innovation, and authenticity.
